Tourism Concept

The destination campaign results in an entertaining, twenty-minute, high quality travel program. A local television personality informs the viewer on the finest a destination has to offer in terms of: Culture, Activities, Shopping and Wining & Dining. In addition to producing travel programs, CityFilm also provides spin-offs: separate, shorter videos and compilations of selected hotels and must-sees within the destination, offering an in- depth look into the different categories. Resulting in an extensive database of video footage, from which all partners benefit. To get an impression of the international programs that CityFilm produces, go to CityFilm Johannesburg or CityFilm Dubai.

CityFilm’s extensive multi-media mix reaches a wide audience, from wealthy tourists and business travelers to opinion formers and residents. This relevant audience is informed while:

- Researching a destination;
- En route to a destination;
- In the city or region;
- Departing from the city or region.